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This web page duckcalljig.com states the following, "Buy a Jig now! Pintail waterfowl manufactures duck call jigs for use in custom duck call making." We saw that the webpage also stated " We offer public duck call jigs, blank call jigs, and custom waterfowl jigs." It also said " When you are making duck calls the hardest part of the call is making the toneboard or call insert. The toneboard is the part that creates the sound. A different shape toneboard will change the sound the call makes. All of our duck call jigs except for our blank jig are hardened to 60 rc. Click here to buy a jig now!." The header had duck call jig as the highest ranking optimized keyword. It is followed by toneboard jig, call jigs, and public jig which isn't as ranked as highly as duck call jig. The next words duckcalljig.com used was public duck call jig. custom duck call jig was included but might not be understood by search crawlers.